Politics, Business and Crisis

Posted on March 30th, 2009 by Samanta Parks

From many politicians point of view, not only local democracy is in danger, but also democracy in the European Union and in fact the democracy all over the world. They spoke about the risks posed by the fact that the EU presidency is held by a country ruled by a skeptic Czech, Vaclav Klaus, for example. In addition, you can notice a tendency of the states to use protectionism as a measure to combat the crisis. In Western countries, confidence in democracy has collapsed. At the theoretical level, books about the crisis of democracy or about post democracy are more numerous than those who still express confidence in the values of democracy.

On the other hand, online business will know an evolution for the next period because it is the most dynamic and accessible communication environment, is the conclusion drawn up by survey teams. The report was developed based on questions addressed to the most important players in the online industry from different countries, about the current economic situation and how that will affect the online market.

After the set of questions released to some of the most important players in the online market, we found that the opinions are very different. They oscillate between a positive attitude, according to which the online environment is and will be favored by the economic situation and the foreclosures crisis, and a negative one, according to which the evolution of the online market will stagnate or even will enter a recession.

A good proportion of those surveyed believe that online environment will know an evolution in terms of effective campaigns. It is a chance for interactive agencies, for online developers and directors of online media to demonstrate their efficiency.

At the same time, there are voices that say that this foreclosures crisis will affect all the areas, including the online. The question is what will follow. The lack of liquidity in a market of services is one that affects us all.

Many people’s opinion is that this crisis will exceed in severity and length the crisis of the` 29 – `32. Funds have already been changed. Budgets of online markets are strongly supported in the offline environment. In the context of the financial and foreclosures crisis that causes a reduction in the total budget, how will be supported online campaigns next year? The same experts say that this is why the online market will grow because it will be invested more in online than offline campaigns.

There will be clients that are more prudent as far as marketing strategies are concerned. Nevertheless, just that caution will increase online communication. What measures against the foreclosures crisis should be applied to maintain the current level of the online market? Some market players say that they should put the emphasis on Customer Service for a better cohesion between the agency, the client, and the supplier, while others think it is necessary a maturation of the market and increased interactivity and a more effective control on costs.